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Bing Automatic

Partner: Marybeth Ledesma
Client: Microsoft Bing
Website: BingAutomatic.com

The Brief: “Do something that will scare the shit out of Google.”
Our Idea: “A search engine that searches content you’ve already written in Office.”
Side Note: This idea was originally rejected by a nice live client lady from Microsoft. She did not place us in our in-class competition. Not bitter, anymore.

Results:
- Rei Inamoto gave me a job.
- Awarded a 2012 Future Lion.
- Met with Chris Capossela, Global CMO of Microsoft, in Cannes, for 35 minutes.
- I’m still talking to him.


Press.



2012 AKQA Future Lions Winner
Ad Week
Ad Age
Fast Company
Creativity
Digital Buzz Blog
The FWA

 


How it works.


 

 


“Search is Automatic.” Outdoor Campaign


 

 


Website


 

bingautomatic.com