The Brief: “Do something that will scare the shit out of Google.”
Our Idea: “A search engine that searches content you’ve already written in Office.”
Side Note: This idea was originally rejected by a nice live client lady from Microsoft. She did not place us in our in-class competition. Not bitter, anymore.
- Rei Inamoto gave me a job.
- Awarded a 2012 Future Lion.
- Met with Chris Capossela, Global CMO of Microsoft, in Cannes, for 35 minutes.
- I’m still talking to him.
2012 AKQA Future Lions Winner
Digital Buzz Blog
How it works.
“Search is Automatic.” Outdoor Campaign