Christopher Sheldon

Audible Art

admin — Wed, 25 Apr 2012 06:06:48 +0000

Partner: Julia Dorfman
Client: Audible Audio Books
Website: AudibleArtProject.com

Audible Art is a project to see what people create when they listen to a book. We gave local Richmond artists a story from the Oscar Wilde short series on Audible, a set of headphones and whatever they needed to create what was in their mind. My partner and I will be hosting all of the pieces at a local Richmond art gallery in May.

Erynn Sweeney + The Selfish Giant

Intro Poster + Website

audibleartproject.com

Logitech GX Custom Headsets

admin — Sat, 03 Mar 2012 20:45:50 +0000

Partner: Kevin Weir
Client: Logitech

Professional gamer headsets are the ultimate sign you are a huge dork. We set out to create a line of professional gamer headsets that anyone could wear.

Logitech GX Customs | The Full Line

Youtube Pre-Rolls

Gif Banner Ads

Site Revamp

Revamped for a cleaner presentation of the entire line.
Users can preview preloaded voice morphs based on type of headset.

Voice Creator Web App

Once people have purchased a GX Custom then can customize it even more with a Voice Creator web app. When created, users can download directly to their headsets by plugging in the charging USB cable into their computer.

Poster Campaign

Bing Automatic

admin — Sat, 25 Feb 2012 08:05:19 +0000

Partner: Marybeth Ledesma
Client: Microsoft Bing
Website: BingAutomatic.com

The Brief: “Do something that will scare the shit out of Google.”
Our Idea: “A search engine that searches content you’ve already written in Office.”
Side Note: This idea was originally rejected by a nice live client lady from Microsoft. She did not place us in our in-class competition. Not bitter, anymore.

Results:
- Rei Inamoto gave me a job.
- Awarded a 2012 Future Lion.
- Met with Chris Capossela, Global CMO of Microsoft, in Cannes, for 35 minutes.
- I’m still talking to him.

Press.

2012 AKQA Future Lions Winner
Ad Week
Ad Age
Fast Company
Creativity
Digital Buzz Blog
The FWA

How it works.

“Search is Automatic.” Outdoor Campaign

Website

bingautomatic.com

Pentel Twist-Erase

admin — Sat, 25 Feb 2012 08:04:51 +0000

Partner: Lydia White
Client: Pentel Twist-Erase Mechanical Pencils

“Designed for writers.”
A writer’s most prized possession is a writing utensil. It needs to perform with more efficiency than, well, them.

Small Space Print Campaign

Pentel Gift Set

Canon Powershot Ultra-wide Angle

admin — Sat, 25 Feb 2012 06:21:04 +0000

Partner: Ross Fletcher
Client: Canon Powershot G12 Ultra Wide Angle Cameras

“The most accurate photographs.”
What kind of photos would an entry level camera take with the widest angle lens available? They would be more honest than other photographs.

Print Campaign

Depressed Copywriter

admin — Fri, 30 Dec 2011 23:22:43 +0000

Partners: Tedd Wood, Mariana Oliveira, and Whitney Ruef
Website: DepressedCopywriter.com

This is the story of a writer who can’t stop rearranging copy he finds in magazines, newspapers and everywhere else corporations place unrealistically happy copy.

Press

Huffington Post
Ad Week
Fast Company
Buzz Feed
ThisIsntHappiness.com
The Denver Egotist
Agency Spy
Lost at E Minor
AdLand.TV
Sad & Useless

Removing Happiness

Tumblr Site

View the live site: DepressedCopywriter.com

Dial Complete

admin — Fri, 30 Dec 2011 23:21:16 +0000

Partner: Tisa Kanchanhoti
Client: Dial Complete

At some point in your life you will be presented with a situation where you will need to know that every germ is gone.

Ducati X1 Snowboards

admin — Thu, 29 Dec 2011 13:04:35 +0000

Partner: Dana Brej
Client: Ducati

“Improving the world’s fastest motorcycle.”

After researching the manufacturing process for motorcycles, we noticed that it nearly mirrored the construction process for producing high end snowboards. We developed a product extension for Ducati and set out to improve the world’s fastest motorcycle with a snowboard.

Poster Campaign

Macy’s Reveal The Deal App

admin — Sun, 25 Dec 2011 07:01:49 +0000

Partner: Brian Vandeputte
Client: Macy’s

Macy’s came to our school asking for ideas on how to promote Black Friday in a unique way. We decided to advertise their circular through the floats of the Macy’s Day parade with an app called Macy’s Reveal the Deal.